The City Country Built Branding
City Country Built is a merchandise and branding project centered around the cultural intersection of urban and country life in Nashville. The visual identity was designed to reflect the way country music remains deeply rooted in the city’s culture while coexisting with a growing contemporary and metropolitan environment.
The logo design draws inspiration from the center of an acoustic guitar, using that recognizable circular form as the foundation of the brand identity to reference the musical history connected to Nashville. The branding was developed primarily for merchandise applications, including shirts, sweaters, and tote bags, with an emphasis on creating graphics that felt wearable, bold, and adaptable across products.
In addition to the merchandise concepts, a website was designed where users could browse and purchase the items. Here are several examples of the branding applied across apparel designs and product mockups. Check out more on the City Country Built website to see the full collection and branding system in context.
